sweensens

Monday, August 2, 2010

Unique Selling Point / Positioning


Swensen’s Unique Selling Point

Swensen’s is an America casual restaurant concept and maintaining focus on a premium ice cream of many flavors and all presented in creatively is Sundae. Early Swensens gave his customer three things quality, quality and value for their money. The standard of product made swensens popular in the market. Everything was a quality too. It made swensens successful in this day.

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