Swensen’s Logo

Swensen’s logo come from a name of Earle Swensen who was established Swensens’ Brand. Earle Swensen offering his ice cream as “Good as Father Used to Make” He realize that Swensens today, be a name synonymous with extraordinary delicious ice cream the world had ever known. Moreover, Swensens’ Brand has a slogan that is “Happiness never melts”. It’s extremely genuine that everybody can touch it.

Swensen's Product line

Swensens divides product line into 2 main lines; there are restaurant and parlour.

1.Restaurant

-Appetizer: French Fries, Dinner Salad, Popcorn Chicken & Fries, Fried Zucchini, Onion Rings and Soup Cup or Bowl

-Gourmet Salad: Crispy Chicken Salad, Cobb Salad, Chicken Caesar Salad, Chicken Fiesta Salad, Chef Salad and Fiesta Salad

-Gourmet burgers: The Original, Old Fashioned Cheeseburger, Sourdough Cheeseburger, Bacon Cheeseburger, Gourmet Burger, Bbq Burger, Pizza Burger, Patty Melt and California Patty Melt

-Crispy Chicken Sandwiches: Buffalo Chicken, Crispy Chicken, Chicken and Green Chiles, and Chicken, Swiss and Bacon

-Mega melts: Barbary Coast, The Forty Niner, The Mother lode, Turkey Avocado Melt and The EI Dorado

-Specialty Sandwiches: Egg Salad Sandwich, Tuna Melt, BLT, French Dip, Tuna Salad, Grilled Cheese Sandwich, Turkey Club, The Ultimate Veggie Sandwich and Ham Club

-Beverages: Super Salads, Milkshake, Malted Milkshake, Root Beer Float, Tea (hot or iced), Hot Chocolate, Milk/Chocolate Milk and Soft Drinks

2. Parlour- Scoops: Rock at Heart, Wind at Heart, Strawberry Cheese Cake Vanilla etc.

-Toppings: Chocolate, Fan Wafer, Pineapple, Blueberry, Whipped Cream, Chocolate Chip, Cherry and Strawberry

-Chocolate Fantasy: Sticky Chewy, Chocolate Crunch, Twix Twister, Mars &Me and Snick A-Choc

-Cable Parfaits: Coif Tower, Chocolate Ring-A-Ding, Strawberry Stripes and Red, White & Blueberries

-Outrageous Sundaes: Strawberries, Bananas & Cream, Hot Fudge Bonanza Split, Gold Rush and Banana Split

-Mega Sundaes: Topless5, Fondue For2, Chocolate Fondue, The Hurricane, The Earth Quake and Chocolate Earth Quake

-Supper Sundaes: Strawberry Sundae, Pineapple Sundae, Blueberry Sundae, Hot Fudge Sunday and Chocolate Sundae

-Skin’n Freezin: Root Beer Float, Milk Shake, Malted milk Shake, Strawberry & Banana Smoothie

Swensens' Target Group

There are many targets group of Swensens but I focus on 3 groups.

Family
This group has a high of purchasing. The most that they come to Swensens house on Vacation Day. We knew that they want to happy with family time so Swensens have a various choice for them. It’s also good environment too. Today, Swensens try to please this group by expanding to a hypermarket for increase a customer.

Teenager
Teenager group is important of Swensens house. Sometime, they came together as a large group. Teenagers group, who like absolutely to eat ice cream so Swensens has often a new favor to them.

General person
The group of customer is general person that they have a power to buy. They will indefinitely change the taste of ice cream.

Company Background

The first Swensen's Ice Cream was located in San Francisco in 1948. The first shop at the corner of Union and Hyde Streets. Earle Swensen who was established this brand. The style of Swensens is good old fashioned trial. Earle Swensens developed everythings to a perfect for a customers would get the maximum taste. He develop more than 150 flavors. The motto of him is "Good as Father Used To Make". The original was sold only ice-cream but later Swensens's franchisees add a various types of food. Such as, Sandwiches and Hamburgers. Today,the chain was about 300 franchise outlet worldwide that including Asia, the middle East, the United States and South America.

Swensens's Thailand was the Minor Food Group. Today, Swensens's has been more than 200 ice-cream shop in Thailand. We hope that they too can share in the sucess of Swensens.

Rationale : Why this brand ?

Why this brand ?? "Happiness never melt " I am interested on this brand. Hence,I chose Swensens to study on their company. Since, I was a young, I love to eat ice-cream so much. This brand is very popular and well-known around the world. Firstly, I think that it was very high price when I tasted it but it's very value for their money. Secondly, I would like to known why Swensens so popular in the ice-cream market. I searched a data about its and I known that Swensens have a good process that they enlarge the branches by franchise. It become successful so much. Finally,I think that Swensens is a brand of good-tasty and happy time. Swensens have various ice-cream for the customer. Every season that you can enjoy with Swensen's.

The letter of invitation for professional comments

Dear all of my lovely bussiness partners,

I'm a manager of swensens company limited in Thailand. First of all, I would like to say "Welcome and Thank you " for all of your kindness. Now,Swensens have many branches around the world. Inside, concept of happiness never melt. Importantly, Thailand have the most branches in the world too. Hence, we would like to invitation all of you to joy with a happy time with us. Those successful will be accomplishment because all of your kindness. Please feel free to give us about commentary. Hence, we will developing our product to the best for you.

Your sincerely,
Miss.Nutchanat Molee

Manager of Swensens's brand

journal 6

On 29 June,2010, we began class with business grammar. In term of the business, we couldn't say everythings that we studied. Sometime, it's very hard to understand what the real needed of customer. AJ.Gob told us that the businessman liked diplomatic so we should solve all of the problems. After that, we looked together with the essential part of midterm. In part of what was business ?, careers in business, the four P's and about the detail of our product.

In addition, we had a role-play about business. My group had about film company. I was a director that I was a man. I was very enjoy with them and tried to act and speak for the best. After that, we took many photos together. It was the happy time !!

journal 5

This day, it was the beginning with serious thing because we knew that there will be midterm exam at July 8,2010. AJ.Gob told us about the polite writting on e-mail. I realized too. Properness is very important in every cultures. After that, AJ. Gob told the point of job-interview on last week. My group got 8.5 points. I was very proud of it. The best was Champ's group. I was very pleasure with them. Next time, she told us about presentation tips that we didn't need to be good at acting. I loved to have the acting so much. Fianlly, I studied about the principle of design.