Why this brand ?? "Happiness never melt " I am interested on this brand. Hence,I chose Swensens to study on their company. Since, I was a young, I love to eat ice-cream so much. This brand is very popular and well-known around the world. Firstly, I think that it was very high price when I tasted it but it's very value for their money. Secondly, I would like to known why Swensens so popular in the ice-cream market. I searched a data about its and I known that Swensens have a good process that they enlarge the branches by franchise. It become successful so much. Finally,I think that Swensens is a brand of good-tasty and happy time. Swensens have various ice-cream for the customer. Every season that you can enjoy with Swensen's.
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