Swensen’s is leading of ice cream market premium. Swensens expand sector strategies continue to protect market share 90% in premium ice cream 2 billion baht. Next year, they have a plan to battle that expands to the oversea. Swensens want to offensive line that open at local and expand ice cream to home. In 2007, Swensens premium from America was very movement so much in the market. So, Swensens want to grow in the new markets too. Swensens have a colorful atmosphere to look like modern style. However, Swensens focus on strategy under 4 ways.
1.They developing innovation product that try to create color theme to the customer. It made alternative to eat ice cream to customers. They have a new product at new seasonal menu 3-4 to 2 months.
2.The shop was designed by modern style. The guidelines for developing new fields under concept of lifestyle. For example, Swensen’s Ice cream shop at Siam Square has a good atmosphere and tries to develop new products. They use a concept from United States and Europe to adapt to Thai customers.
3.The appropriate price that is “Fifty-Nine” price per cup for stimulate the sale.
4.The service with strong staff to be in line with the target group that they were different. Each on of Swensens has an identity in oneself.
1.They developing innovation product that try to create color theme to the customer. It made alternative to eat ice cream to customers. They have a new product at new seasonal menu 3-4 to 2 months.
2.The shop was designed by modern style. The guidelines for developing new fields under concept of lifestyle. For example, Swensen’s Ice cream shop at Siam Square has a good atmosphere and tries to develop new products. They use a concept from United States and Europe to adapt to Thai customers.
3.The appropriate price that is “Fifty-Nine” price per cup for stimulate the sale.
4.The service with strong staff to be in line with the target group that they were different. Each on of Swensens has an identity in oneself.
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