The key promotion strategies of Swensen's were the ice cream franchise parlors to serve a premium ice cream in a wide variety of flavors and all presented in creatively designed Sundaes. Swensens used brand image, product positioning, increase sale volumes, brand awareness and support sale promotion, via TV program, billboard and Internet etc.
For example
Toy’s r Us Swensen’s Promotion
Summary: Swensen’s is happy to offer holders of Toys ‘R’ Us Star card, the following:
•Buy one meal get 2nd one (of equal or lesser value) at 50% (dine-in only)
•Enjoy 10% discount on purchase of any Swensen’s ice-cream cake.
Terms & Conditions:
•Only valid by presenting ORIGINAL Toys R Us STAR Card prior to payment is made.
•Offers valid from 1st July till 31st Dec 2010.
•Offers are not applicable to promotions, vouchers and premiums.
•Offers only valid at Swensen’s outlet at Klang Valley.
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